About Us

About Us

‘World Of Madhubani’ is a sustainability initiative by the award winning social enterprise, MITHILAsmita to bring a sustained livelihood for hundreds of rural women artists of Madhubani practising a heritage Indian art form, Madhubani Paintings or Mithila Paintings. This Not Just For Profit initiative also helps in bringing the finest Madhubani art & art based merchandise to art lovers around the world.

Madhubani Paintings:

Deep in the rural interior of India, the women folk of a traditional people practice an art form that not only captures the legends and mythology of ancient culture, but also reflects the mixing of art and life. The beautiful region that lends its name to this art is Mithilanchal in northern Bihar, and so unique is this nearly 15000 years old tradition, that Mithila Paintings, also known as Madhubani Paintings, has the rare honor of being awarded Geographical Indications Patents Rights by the Government of India, for its distinct cultural identification.

The art of Mithila is characterized by the richly colored free hand figures that depict scenes from mythology and its reflection in daily life. They have a style so unique, with deliberately out of scale curves and miniaturizations, that anyone familiar with art will know with one glance that they are looking at the work of Mithila artists. Today, Madhubani art is recognized the world over, not just for its forms and colors, but also the deeply meaningful stories it portrays.
We at ‘MITHILAsmita’ strive to preserve the original Mithila art form in its several centuries old free hand style, by providing genuine artists from Mithilanchal a platform to showcase their work.

This website showcases the following products, all hand painted by our artists: